About Gray Label
“Having an App leads to a higher Average Order Value, because it’s easier to shop anytime, anywhere. In just 4 months we’ve increased our revenue with 15%.”
– Frédérique Loevendie, eCommerce Manager, Gray Label
Why did your store need a Shopping App?
Our online and physical store are performing very well. By adding the App as a new channel we are improving the mobile convenience, especially for mothers. They often don’t really have the time to go shopping. An App just makes it easier, compared to the online site. I truly believe that an App will result in a higher Average Order Value (AOV), because with an App you feel like you’re visiting the virtual store and you can take your time to view all the products.”
What made you choose JMango?
At JMango, the native ecommerce App is fully integrated with Magento and very affordable! After calling our web store developer, who very much recommended JMango, we decided to give it a go. We really liked the fact that we could design the App ourselves, which helped to uphold our branding. The contact with JMango was very pleasant; they are very friendly and explain everything well.”
How are the results so far?
JMango is constantly developing great functionalities that further improve the user experience, loyalty, and conversion, we expect even better results in future. You can just tell, as an ecommerce specialist, that mobile is becoming more and more important as a channel. So if you want to grow, you must offer an App for your store. Once you have that commitment from a customer when they download the App, you know you are building a long-term relationship.”