Meeting the needs of online shoppers
High-end fashion retailer Marjon Snieders successfully made the transition from pure bricks and mortar to e-commerce more than a decade ago, opening its first online store in 2010. Since that time the focus has shifted ever more to meeting the needs of online shoppers.
In 2016 the company realized consumer behaviour was changing. ‘Our analytics were telling us that customers were increasingly leaning towards mobile,’ says founder Marjon Snieders.’