Feeders Pet Supplies
Read how Feeders Pet Supplies customized their App
“We want our customers to have the best user experience possible, so we decided to invest in a mobile app.”
About
Feeders Pet Supplies
Feeders Pet Supply is a family-owned business that was founded in 1959 by animal lovers who wanted to provide high-quality pet products, at affordable prices. The company has grown quickly over the last 10 years, operates several stores across the Midwest and Southern region of the USA, and carries over 250 industry-leading pet food and supply brands.
Why an app?
The Challenge
Braden VanMeter, eCommerce Operations and UX Specialist at Feeders Pet Supplies says:
“We decided to integrate an app into our business because after reviewing site analytics we found that over half of our customers were using a mobile device. We believed that the customer would receive a better user experience with a mobile application vs. using a mobile browser.”
On the question of what the app objectives were, Braden VanMeter answered: “We ran into some limitations with the site’s configuration for mobile. We want our customers to have the best user experience possible, so we decided to invest in a mobile app.”
“Our initial app strategy was to enhance the UI and UX mobile experience for pet lovers. The data we collect from the first few months after launch will be used to have a better understanding of our target audience, and how we can effectively communicate with them.”
The Solution
Why JMango360?
Braden VanMeter: “We selected JMango360 because a standard app wouldn’t fit our business needs. The biggest asset that the JMango team brings to the table is their guidance and ability to troubleshoot complex scenarios. Our business practice is a lot more complex than the standard brick and mortar company that offers delivery and pickup.”
“Alongside our integrator, they were able to custom build and integrate our loyalty management program, AutoOrder subscription, and store zoning onto the app. Their team was amazing to collaborate with on this project. The support tools that are available on the customer portal are also very clear, straight to the point, and detailed– even with examples listed.”
Braden VanMeter | Ecommerce Operations
“We decided to integrate an app into our business because after reviewing site analytics we found that over half of our customers were using a mobile device. We believed that the customer would receive a better user experience with a mobile application vs. using a mobile browser.”
The Results
“We’re very happy with the UX and UI of the app. Everything just works perfectly. We cannot thank JMango enough for their support in launching our first app. They made the integration process run very smoothly, they took their time with us, and ultimately, gave us the best hand-off. It’s also great to be reassured that we would have support after launch.”
The adoption rate of the app is much higher than we expected. We’ve had over 14,000 downloads within 4 months, thanks to a successful app launch in the USA.
Although 4 months is still a very short period, the app is already responsible for 13% of our total online sales. One key factor is the in-app conversion rate, which is 89% higher than our mobile website on average.
The app shows to be a great channel for making our most loyal customers even more loyal and engaged with our brand. We have seen the number of customer loyalty rise 44%, and the repeat purchase rate of users is much higher in-app.”
Thanks to our low-code platform launching further customisations where possible
Advanced features
Go for premium, nothing less.
Grow with JMango360