Read how Vlisco reaches a new generation of customers and expands it’s global presence.

“JMango360 still leaves flexibility to add extra features and integrations so we can launch an app that matches our business needs.

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About

Vlisco

Originated in 1846 in The Netherlands Vlisco has been designing and manufacturing unique printed fabrics, made with time-honoured methods and quality materials originally derived from Indonesian waxbased Batik. Vlisco’s heritage and design signature is a multicultural symbiose of beauty and craftsmanship where each print has its own distinctive originality.

For almost 200 years, Vlisco has created over 350,000 original textile designs and colour variances. Many of these designs have become cultural treasures, adopted and embraced by African women; and honoured with names and meanings by the traders of West and Central Africa.

Within this world of heritage, craftsmanship, design and storytelling, Vlisco’s fabrics form the starting point of fashion, creativity and bold self-expression, where every final piece, is indeed: one of a kind. 100% Guaranteed Dutch wax print.

Why an app?

The Challenge

“Vlisco has quite a big fan base, with 1.3 million Facebook, 300K Instagram followers and millions of website visitors. The mobile app is an extra tool to expand our online presence and turn first-time buyers into long-time customers”

“Launching an app became a priority because we want to communicate more directly with our fan base. We want to be their top choice and improve our LTV. Tanja Wijker says.

“We put effort and money into making our brand known. So once you’ve acquired a customer, you should make it as easy as possible for them to buy again. It’s about momentum. Once they are happy about their first buy, you want them to be reminded of your brand. A mobile app is a great way to do that. Think about sending push messages about your latest collection. And also don’t forget the power of having your brands’ app icon on their phone or lock screen.”

“But the biggest argument for launching the app was about giving our customers a seamless shopping experience through the full native experience and direct communication via in-app and push messaging.”

With the app, we create an exclusive and premium channel to increase customer loyalty via exclusive content, product offerings, and unique benefits.

Tanja Wijker | App Manager Vlisco

“The biggest argument for launching the app was about giving our customers a seamless shopping experience through the full native experience and direct communication via in-app and push messaging.”

The Solution

Why JMango360?

When the time came to select an app developer, JMango360 became the top choice because “with JMango360 you don’t have to build an app from scratch. The app platform has pre-built settings and features that speed up delivery time and make development cost-effective.

“But compared to other developers,” Tanja continues, “JMango360 still leaves flexibility to add extra features and integrations so we can launch an app that matches our business needs. And they simply have amazing reviews and have launched other best-in-class apps.”

In times of data uncertainty, having an app that has advanced tracking features is important for Vlisco. “ JMango360 has deep out-of-the-box integrations with Magento 2 and Google Analytics 4, which are essential for us to learn more about our customers. In addition, the app will be integrated with Bloomreach to create a seamless omnichannel marketing approach.”

Tanja Wijker | App Manager Vlisco

“The app has only been live for 3 months, but Tanja and her team are happy with the results. Most importantly, our customers are happy with the app. We’ve got a 4.9 rating in the App Stores.”

The Results

The app has only been live for 3 months, but Tanja and her team are happy with the results. “Most importantly, our customers are happy with the app. We’ve got a 4.9 rating in the App Stores.”

And on the commercial side, the results have been promising. “We get customers to buy more often because we’re able to send targeted and segmented messages with convenience promos, exclusive offers, etc., all baked into the app.”

“The app has been live for 3 months, and it’s already responsible for almost 20% of our total online revenue, generated by only 8,1% of the total users. This number is growing incrementally every month. One part of that success has to do with the conversion rate in-app, which is much higher than our mobile site ratio.”

“We also didn’t expect the app adoption and downloads to be this high. Month over month we see the user base growing 15 to 20 percent respectively.”

“And last but not least: the opt-in for push notifications is about 50%. Push messages are a very powerful marketing tool for us to get our messages and promotions across. We’re happy that such a big part of our community is open to receiving our latest news. That shows a high engagement from our customers.”

“And the good thing is, we’re just getting started.”

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