“Better online advice for healthcare consumers.”

As to why Apotheek & Huid (Pharmacy & Skin) launched an app, in addition to its bricks and mortar store and webshop, Joost answered: “It was actually an impulse purchase. I attended  an ecommerce event for inspiration and saw a competitor’s app which had been developed by JMango360. It looked amazing and the user experience was excellent, so I visited the JMango360 stand. They offered me great advice on how to improve my mobile results and that’s how it all began. I delved more into the added value of an app and realized that it’s a great tool for improving customer loyalty. On the one hand, customers get a great mobile shopping experience. The purchase journey is fluid and intuitive,  while push messages mean you can approach customers directly. Apps also deepen the connection with loyal customers by making personal advice just one tap away.”

Joost is very pleased with the results so far. “It was difficult to estimate in advance how many customers would download and use the app but now 20% of our customers are actively using it. That is a great result! We score a 4.8 in the app reviews. And in terms of in-app orders we’re also seeing great results; winning back the initial investment within a few weeks.”

Joost also sees plenty of opportunities for growth in the future. “We are going to promote the app even more on our social channels and through paid campaigns. Not just to tell people we have an app, but to demonstrate the advantages and extra features. There are videos showing how easy it is to place repeat purchases with the barcode scanner. We also want to send more push messages and emphasise personal contact so we can advise customers even faster and better. The app is an excellent tool for that.”