About Apotheek & Huid (Pharmacy & Skin)
“Better online advice for healthcare consumers.”
– Joost Roth, founder of Apotheek & Huid (Pharmacy & Skin)
How the story began...
“Customers associate pharmacies and chemists with illness, and won’t necessarily come to them for health and beauty products. That’s a pity, because a pharmacist has much more knowledge and experience. In our webshops, customers receive personal and professional advice from pharmacists about health products, including dermocosmetics.”
"Quality products and expert knowledge"
For example, knowing which products are best for their skin type. Thanks to partnerships with major brands like L’oreal, we can also deliver high-quality products at less than High Street prices.”
"An app is a good tool for loyalty"
"20% of our customers use the app"
Joost also sees plenty of opportunities for growth in the future. “We are going to promote the app even more on our social channels and through paid campaigns. Not just to tell people we have an app, but to demonstrate the advantages and extra features. There are videos showing how easy it is to place repeat purchases with the barcode scanner. We also want to send more push messages and emphasise personal contact so we can advise customers even faster and better. The app is an excellent tool for that.”