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Podcast: Give your B2B customers the mobile experience they expect and deserve with Maarten Schuiling from JMango360

Written by Michel

15 February 2023 · 45 min

Listen to Calashock's The BIG, commerce Podcast

As one of the leaders in mobile app development and B2B solutions for merchants on BigCommerce and Adobe Commerce, Luigi and Maarten discuss the importance of creating a solid ecommerce experience for B2B customers at a time when B2B ecommerce adoption is growing at a rapid rate year on year.

Discussion topics include:

Why it is imperative merchants offer their customers a convenient, intuitive and easy-to-use platform;
The many ways the correct ecommerce setup creates efficiencies; and
How merchants selling internationally can leverage JMango360’s integration with SalesLayer PIM to offer a localised experience.

There are so many variables in B2B ecommerce, particularly when it comes to mobile commerce, and if you want to know how to navigate these, then this episode is for you.

Written by

Michel

I’m passionate about showing that launching a mobile app doesn’t have to be complex or expensive. I love helping e-commerce brands see how an app can directly solve some of their biggest challenges — from rising acquisition costs to building stronger loyalty (CLTV) and owning their first-party customer data.

I’m Michel Tijsterman, Head of Marketing at JMango360, where I help brands unlock the power of premium mobile shopping apps without the usual budgets or development headaches. My focus is turning mobile into a true growth channel that boosts conversions, retention, and long-term customer value.