Mobile traffic now accounts for over 70% of all internet use.
As a result, mobile commerce now drives most e-commerce sales in developed countries like Japan, the UK, and South Korea.
In the near future, other countries in Europe, Asia, and North America will follow suit to better serve mobile users.
This article will help you take advantage of these trends with 6 tips that maximize mobile revenue for apps and websites.
Use these to create the perfect app or website – or optimize what you’ve already got for more sales and higher conversions.
Tip number one is to…
1. Use Geo-Targeting and Location-Based Marketing
A great way to increase mobile revenue is by Geo-Targeting and Location-Based-Marketing. Users open and buy more product when you send them personalized messages. We explain how you can do this with PUSH messages in this blog post – but this time, we’d like to specifically focus on location-based marketing.
The reason is that most marketers still don’t get the importance of this strategy. Anecdotally, I can tell you that our clients get superior conversions when personalizing by location. The catch is, there’s little traffic because you’re targeting a specific location – and this scares data-minded marketers away.
It shouldn’t, though, because there are two easy-peasy ways to do location-based marketing. The first is to send messages that are specific to a user’s location. This can be via push messages from an installed app; a specific welcome message that changes depending on where you are; etc.
The second strategy is simpler, and less labour intensive. Simply tag geolocations with relevant marketing messages. For example, if you sell beach items, let people know by adding a photo of your store to that location on Instagram. You’ll reach more people and end up selling more stuff.
Tip number two is…
2. Welcome Users with Open Arms
There is no way to change a first impression. Therefore, you should treat every new user as a window of opportunity, a chance to engage and ultimately convert. Make sure users fully understand how to use your app and keep the conversation going through an onboarding flow.
A guided tour with in-app messages is the best way to onboard your customers and give them a warm welcome. In-app messages are notifications built inside the app, that reach people while they’re using your mobile app. Onboarding can be done via a video, via text, or via helpful in-app messages and buttons that show people where they should click.
JMango apps let you make a whole onboarding tour for new users, making sure they understand how everything works before getting started. In addition to being practical, onboarding content also feels personal and helps customers feel welcome with your brand, which helps drive mobile revenue.
The next tip applies to both websites and apps, and it’s to…
3. Paginate Your Content to Boost Mobile Revenue
One of the reasons Apple’s devices and operating system are so successful is the 1-click philosophy.
Simply put, Steve Jobs felt that users should be able to get the app or piece of content they need with as few clicks as possible; ideally, just one click should suffice.
Something that we’ve found in our years of m-commerce marketing is, this philosophy works very well for mobile content.
Users hate having to touch their phone multiple times in order to scroll down a page. This is true of product pages, and even more true of website pages that combine images, sliders, and text. Clicking the wrong pixel can send you to a different page, turning the whole browsing experience into an awkward, inconvenient slog.
To avoid this, paginate your content. Create a tidy format that lets users consume content in bite-sized chunks.
And while you’re at it, boost conversions by simplifying the checkout process with…
4. One-Page Checkouts Increases Mobile Revenue
The longer a checkout, the more chances a consumer has to leave it. Because of this, 1-page checkouts have been a web standard for many years, elevating conversions by as much as 48% (in this case study).
But did you know 1-page checkouts are now easy to add to an app or mobile website, too?
For example, JMango apps all come with 1-click checkouts built-in. All you need to do is plug your store into the DIY builder, customize the app visually, and voila! You’ve boosted your conversions and mobile revenue.
(For even better results, offer 1-click checkouts using PayPal buttons, Apple Pay and other payment aggregators users may have accounts with.)
Tip #5 is to…
5. Use Mobile-Specific Power Words
Most marketers know about power words. What some marketers don’t understand, though, is that mobile power words are unique – just like email subject line power words, headline power words, etc.
What does this mean?
The power words that worked best with other assets won’t necessarily work in apps. Instead, we advise you to research and use the push message power words we covered in this article – and to build a library of your own through trial and error.
Remember, the principles are still the same: urgency, scarcity, emotionality, etc all work. It’s just that the specific trigger words are different here.
Last but not least, let’s look at…
6. Personalizing Content and Ads with Omnichannel Tracking
Omnichannel marketing is all the rage these days. Make sure it’s part of your brand strategy too.
You may not have the resources (or desire) to implement a full strategy – but you can definitely do small things, like retargeting people to download your app using Facebook Pixel.
Now let’s go over the 6 tips covered in this article about mobile revenue one more time:
- Use geo-targeting and location-based marketing
- Advertise via other mobile apps
- Paginate your content to boost mobile revenue
- Use 1-page checkouts to increase mobile revenue
- Research and deploy mobile-specific power words
- Personalize content with omnichannel tracking
And if you’d like to learn even more ways to maximize mobile revenue, why not get in touch with us?
We’ll show you how easy it is to create a next-gen, profitable, customizable app in seconds… And link it to your existing e-commerce store backend seamlessly, too.
All you have to do is click the button below, or use this link to book a free demo (no strings attached).
How to build an M-Commerce App [Video]
Watch how you can build an m-commerce app for your online store with our extension: