Traditional e-commerce may soon be dead.
Does that sound unbelievable? If it does, we understand. After all, online retail is currently booming everywhere, from India to Latin America.
But by the time you finish this article, you’ll agree that e-commerce is on the way out.
Because there’s a civil war going on between m-commerce vs. e-commerce, and – to quote Mel Gibson’s famous words – in the end, there can only be one.
We understand how dramatic that sounds, so let’s dive into the numbers and facts to explain what we mean. Here’s why desktop-based commerce isn’t long for this world – and how you can succeed in retail in the face of this change.
eCommerce vs. mCommerce: the differences
The term e-commerce applies to the traditional online retail market. Specifically, e-commerce refers to sales processed through desktops and other stationary devices (like smart TVs). The industry is new – most of its growth has happened in the last 20 years – but already large, with Amazon Prime alone having nearly 70,000,000 worldwide monthly subscribers.
In the last few years, e-commerce has been increasingly shifting to mobile devices. At the moment, 62% of all worldwide e-commerce traffic comes from smartphones and tablets. In high-tech countries like Japan, these devices presently drive over 50% of all sales. Since mobile e-commerce is becoming so important, it’s often referred to as m-commerce, which is shorthand for mobile e-commerce.
E-Commerce vs. M-Commerce Growth Trends
For starters, m-commerce is young. Very young. As recently as 2010, it basically didn’t exist – and commerce was already valued at $150 bn in total sales.
If this trend continues, m-commerce will overtake desktop-based commerce in just a few short years: something that’s currently happening in countries like:
The United States
E-commerce may have more worldwide sales for now, but in all these countries, m-commerce revenue is either beating or on par with desktop-driven sales.
And this is us talking about just direct sales. We’re not even talking about the $2 trillion in retail sales that mobile devices influenced in 2016.
If we were, we’d have to address the fact that many people make buying decisions on their smartphones and tablets before finalizing purchases on desktops – and m-commerce’s advantage would be even more evident.
- In the developed world, m-commerce is beating (or close to beating) e-commerce
- If we factor in $2 trillion in “influenced sales”, m-commerce may already be ahead of worldwide desktop-based retail
- M-commerce is mostly driven by 3 high-growth, high-ROI demographics dubbed “the future of e-commerce”: millennials, moms and multiculturals. These demographics are highly influential: according to Facebook, “everyone will soon be doing what they are doing”, which makes m-commerce the key to having superior marketing.
Look at these facts, and it’s clear why traditional e-commerce will lose to mobile shopping in the future.
This is what happened when online stores like Amazon squeezed out traditional book, music and DVD retailers- remember Blockbuster? – and now it’s happening again, only with mobile commerce.
Yep: traditional retail websites will soon go the way of Blockbuster.
At this point, you may be thinking: this is all well and good, but do they really want me to believe that desktop-based e-commerce is going to die? I mean, it might lose ground – but how is it going to disappear for good? It doesn’t add up for me.
These are excellent points – and to tell you the truth, some of our team members had similar thoughts when we were poring over market numbers.
To explain why there will only be one winner in the e-commerce vs. m-commerce “battle”, we’ll go beyond retail and explain why…
Consumers May Stop Using Desktops in The Future
PC sales are falling – and it’s pretty definite they’re not going back up.
That’s Apple’s smartphone nearly overtaking total desktop computer sales – and when you factor in other manufacturers, it’s clear that desktops (and perhaps tablets as well) are on their way out in the consumer space.
Don’t get us wrong: desktops are still an important part of today’s e-commerce. They’re also going to stick around for businesses, entrepreneurs and professionals who need larger screens.
But the key point is, desktop e-commerce is clearly shrinking – and we may soon stop seeing them outside of work environments.
This isn’t necessarily a bad thing. For example: mobile apps convert 1,5x better than desktop websites. This means that having an m-commerce app isn’t just another expense; it’s a value add that improves your sales and bottom line.
If that sounds like the kind of thing your business could benefit from, why not try out our service: JMango360? It turns existing e-commerce stores into feature-rich mobile apps in hours, and it’s 100% free to create and design your m-commerce app or you can let our design team do it for a small fee.
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