Challenge: Better Mobile User Experience
Cosmetics retailer Jentry Kelley Cosmetics (JKC) is a fast-growing US-based brand that aims to show women how to create a brighter, more youthful version of themselves. “We focus on clean and simple application techniques to modernize makeup routines,” says Jentry Kelley, store owner and makeup artist. According to Jentry Kelley, the company strives to stay one-step ahead of consumer trends.
“As an entrepreneur, artist, and educator, it's vital to stay relevant and up-to-speed with technology. As traffic is rapidly shifting to mobile, we wanted a more user-friendly and seamless mobile shopping experience and increase our turnover and average order value.
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