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How Cosmetics brand Jentry Kelley increased average order value with their mobile app

Written by Michel

6 April 2022 · 5min

Challenge: Better Mobile User Experience

Cosmetics retailer Jentry Kelley Cosmetics (JKC) is a fast-growing US-based brand that aims to show women how to create a brighter, more youthful version of themselves. “We focus on clean and simple application techniques to modernize makeup routines,” says Jentry Kelley, store owner and makeup artist. According to Jentry Kelley, the company strives to stay one-step ahead of consumer trends.

“As an entrepreneur, artist, and educator, it's vital to stay relevant and up-to-speed with technology. As traffic is rapidly shifting to mobile, we wanted a more user-friendly and seamless mobile shopping experience and increase our turnover and average order value.

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Written by

Michel

I’m passionate about showing that launching a mobile app doesn’t have to be complex or expensive. I love helping e-commerce brands see how an app can directly solve some of their biggest challenges — from rising acquisition costs to building stronger loyalty (CLTV) and owning their first-party customer data.

I’m Michel Tijsterman, Head of Marketing at JMango360, where I help brands unlock the power of premium mobile shopping apps without the usual budgets or development headaches. My focus is turning mobile into a true growth channel that boosts conversions, retention, and long-term customer value.