Why B2B brands need to embrace mobile
Today’s business buyers – many of them Millennials – are using their smartphones first when looking for vendors and getting the products, information, and customer support they need.
From query to quote and on to completed purchase, a finely-tuned B2B mobile strategy is essential to keeping up with their expectations. Doing nothing is not an option.
A digital, data-driven transformation is underway in B2B e-commerce, with new competition coming from unexpected vectors and customers demanding the personalized experiences that B2C companies take for granted.
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