How Subdued got
50% in-app sales
Read how Subdued got 50% in-app sales during Black Friday sales and why they have decided to invest in a mobile shopping app.
How Fashion Brand Subdued got 50% in-app sales during Black Friday
Subdued is a fashion brand for fun-loving and independent teenagers. With over more then 75% of mobile visitors and fast international expansion, UX Manager Sheida Ngoi and her team decided to invest in a mobile app. “We were looking for a partner that could both develop the app and consult us about app ROI and promotion. After one year of working with JMango360, I can say we made the right choice.”
About
Subdued
Subdued is a brand for fun-loving, strong and independent teenagers. Teens, their universe and lifestyle are what inspire our designs. Founded in the 90’s in Italy, we have always aimed to bring something special to each piece of clothing making it unique and different from the mainstream. “Our design team is Italian and Italian heritage shines through everything we do. We have 130 stores around the world,including major cities like Paris, Rome, London, Madrid, Amsterdam and Berlin.”
With over 75% of mobile visitors and fast international expansion, we were looking for a partner that could both develop the app and consult us about app ROI and promotion. After one year of working with JMango360, I can say we made the right choice.
Sheida Ngoi
UX/UI Manager Subdued
– Subdued
The Challenge
“In our case 75% of our customers – mostly Gen Z and Millennials – browse and shop via mobile devices. Giving our customers the best experience possible on every channel has been the goal from day one. By adding an app, we not only provide a perfect user experience and seamless checkout. It’s also a way to communicate more directly with our fan base about new collections and our latest sale via push notifications and in-app messaging. It’s a perfect tool to drive brand loyalty and repeat purchases. That’s why we looked for a mobile app provider.”
Sheida Ngoi, UX Manager Subdued
“The app is much faster for those who browse from a mobile device and we believe it will allow us to provide our customers with a better and exclusive purchasing experience.”
The Solution
Sheida Ngoi says: “We choose JMango360 for multiple reasons. They offer a competitive price thanks to the monthly plan, but at the same time they seemed very professional and prepared for their job. Our e-commerce project is complex so we were looking for a partner that was able to play the double role. Not only as an app development expert, but also consultant. We wanted a partner that would advice us in how to profit from our app and how to promote it at it’s best. After more than 1 year collaborating with the team of JMango360 we are totally satisfied with our partnership.”
“Our e-commerce project is complex so we were looking for a partner that was able to play the double role. Not only as an app development expert, but also to consult us how to make the most profit. After 1 year of working together, we are totally satisfied with JMango360.”
The Results
The app was launched just before the Holiday Season. Thanks to a successful launch campaign to drive downloads, 50% of the online revenue ran through the app. “That was above and beyond all of our expectations!”, Sheida Ngoi says. “We reached 100K App downloads in less than two months and our organic downloads keep growing every day.” Their team sends out notifications te drive the sales even further. “Using push messages is a very powerful way to get more brand awareness and has contributed to our increase in sales of an average of 8% month over month.”
“We reached 100K app downloads in less than two months. During Black Friday in-app revenue was 50%. And thanks to push messages our in-app sales growths 8% month over month.”
HIGHLY CONVERTING END-USERS
4.5 Star Reviews
And it’s not just about extra sales. Customers are truly happy with the app. “Our app reviews very positive. We have an average rating of 4.5 stars. Customers were excited about the app launch and their support has definitely contributed to the growth of our mobile purchases. The customer experience in the app is easy and intuitive and the users move quickly between our product catalog.”
Thanks to our low-code platform launching further customisations where possible
Advanced features
- Quick navigation: e.g. colour swatch on product list
- Custom UI: e.g. Subcategory scroller
- Custom YX: e.g. Slide in menu, Floating add to cart
- Optimized cart page: Custom UX/UI
- Social login: Facebook and Apple
Go for premium, nothing less.
Grow with JMango360