All you need to know about Native Shopping Apps
The number of online purchases keeps on growing. More and more consumers are turning to their phone to shop online and mobile commerce is booming. Native Apps are incredibly important for the increase of ecommerce because they offer the best user-experience. So let’s take a look at what a native app is, what the difference is with a hybrid and a Web App, and how you too can develop a native app for a low budget.
What is a Native App?
A Native App is an App that is downloaded directly to and stored on your phone. A Native App is the best solution for ecommerce because the App is written and developed specially for use on your mobile device, like your iPhone or for Android. The Native App can be downloaded and installed via an App Store such as Google Play or the Apple App Store. A Native ecommerce app can make full use of the features of the device. It offers the most optimal user- and product experience.
Why a Native App?
The advantages of a Native App for ecommerce are great. The App is installed directly on a phone and the software is specially written for this device.
- A Native App, when designed well, can be used on any platform because the design patterns and standards of each platform are taken into consideration. This makes the use of a Native App more intuitive and therefore easier for consumers.
- User IDs and all useful information can be stored directly in the App and can connect easily with apps from payment providers. Therefore, Native ecommerce Apps offer one-click checkout options, which has shown to increase online purchases.
- A Native App for ecommerce can also make use of all the other features the device has to offer, such as the microphone, camera, contacts, Facebook, Twitter, location, etc. This makes Native Apps the most responsive experience for its users.
- The Native App can be used offline as well because all the needed information is already stored on the phone by downloading the App, making it the fastest and most reliable.
- Push notifications are one of the greatest advantages of having consumers use a Native App because you can alert your users every time a new product or campaign is launched.
All of these advantages create the best user experience and will increase customer return and the conversion rate.
Native App vs Web App: what's the difference?
What is a Web App exactly? A Web App isn’t really an App; it is a website that has been compressed for a mobile device. It may look and feel like an App, but it has none of the advantages. A Web App is run by a browser and usually written in HTML 5. The user has to go to a specific URL and can only bookmark the website, not download it directly to their phone.
As a Web App isn’t really an App, none of the features are designed for, or used directly on, the phone. An internet connection is required to make the App work at all, making them slower and less intuitive. This will make users less inclined to use the platform on their phone for online purchases. The lack of features, speed, and easy checkout makes Web Apps less effective for ecommerce. A less pleasant user experience will decrease customer return and conversions.
With a Web App, you also miss out on all the traffic that is generated in the App Store and on Google Play. As Web Apps cannot be downloaded, the users never get all the information that is provided in the App Stores, where millions of searches for the best solutions on offer take place every day.
Native App vs. Hybrid: what's the difference?
The term Hybrid already explains a great deal: a Hybrid App is partly native and partly web browser based. It offers a few more features than Web Apps, but the App will not be very fast as it still depends on an internet connection and browser speed. Therefore, the user experience is not as optimized as with a Native App.
Some people believe that a Hybrid App is easier and less expensive to develop. But as we will explain, at JMango we offer Native Apps for ecommerce that are based on SaaS. Therefore, all the features of an App that big brands use are made available for smaller retailers for a low price. You can even build an App yourself within a few hours with our simple interface and user-friendly software, by simply connecting your webstore to your Native App for ecommerce.
Native App development and costs
In conclusion, Native Apps are the ideal solution for ecommerce, offering the best user experience. Building a Native App is not expensive when you work with JMango’s solutions. If you wish to build a custom-made Native App, built from scratch, yes, that will be very expensive, anywhere between $25,000 and $50,000. Then multiply that by every platform you wish to cover, considering both iPhone and Android use. Not to mention the time it takes to develop a Native App for multiple platforms. But what if you could build an affordable Native App? Would that change your mind?
Native Shopping App that you can afford
At JMango, we offer a great solution. We have built a Native App platform where the development has already been done for you. You can simply enjoy the benefits of Native Apps, but without the costs. By connecting your online webshop to our App platform, all of the content, products, prices, etc. are imported automatically. All you need to do is add banners and background colors to adapt the App to your liking.
Changes to the App can easily be done with our DIY tool or you can have us do it for you for a small fee. After this, we help you to test and publish the App. For a small monthly fee, you get to offer your customers the best available user experience. Now you only have to manage one backoffice, as your online store and Native App are fully integrated. And not only that, but all new online features that JMango develops are updated into your Native App for free.
We offer the App features big brands use, at a price that works for everyone.