App features

Ecommerce App Features That Get More From Every Customer

Message customers directly on their phones, reward repeat buyers and let them pay in a few taps. Here is what your app can do, and how each feature helps you sell more to the customers you already have.

Lock screen push notificationLoyalty member club screenOrder summary screenApp checkout with the discount code area highlighted as an app-only codeLa Dress app Lookbook Fall ’26 page with three styled outfitsWishlist screenRecently viewed screenSubdued app: a shoppable video with tappable products, then the product added to the basket
The new collection is live1 of 8App users see it first.
You have 820 points1 of 8A reward is waiting for you.
Order confirmed1 of 8Paid in a few taps.
APP10: 10% off1 of 8Only in the app, not on the website.
New lookbook1 of 8Shop the whole outfit in one tap.
Back in stock1 of 8Something on your wishlist is available again.
Picked for you1 of 8New pieces based on what you viewed.
New video1 of 8Tap a product to add it to your basket.

500+ apps launched:

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Feature 1

Push Notifications: Message Customers Without Paying for Ads

Send a message straight to your customers' lock screens when a sale starts, an order ships, a product is back in stock or a cart is left behind. You reach customers you already have, without paying Meta or Google to show them an ad.

  • Announce sales and new arrivals the moment they go live
  • Remind shoppers about items left in their cart
  • Send order updates and back-in-stock alerts automatically

We plan your first push campaigns with you before launch.

Learn more
Lock screen with a push notification from a fashion brand's app
The sale is livenowApp users get first pick, before the website.
Still thinking it over?nowYou left something in your cart. It is still there.
Your order is on its waynowTrack it in the app.
Back in stocknowThe item you were waiting for is available again.
Send a test push
A sale starts
A cart is left behind
An order ships
Back in stock
Lands on the lock screen. No ad spend.
Feature 2

Loyalty & Rewards: Points Customers Can See and Use

Customers check their points, see their tier and redeem rewards inside the app, without logging in to a separate website. When a reward is one tap away, they have a reason to order again.

  • Points balance and tier shown in the app
  • Rewards redeemed in a few taps
  • Works with Smile.io, LoyaltyLion, Yotpo, Stamped and others

We connect the loyalty programme you already use, so the app and your webshop share the same points.

Learn more
Member club
0points
Progress to your next reward
Redeem a reward
Reward added to your next order
Pink Gellac app member club screen showing 820 points and two product rewards
Feature 3

Fast Checkout: Fewer Steps to Pay

Returning customers don't retype their address or card details. Saved details plus Apple Pay and Google Pay let them pay in a few taps, so fewer people give up before placing the order.

  • Shipping address and payment details saved
  • Apple Pay and Google Pay
  • Checkout screens designed for a phone, not copied from your website

We connect checkout to your store platform and payment provider, including Stripe and Braintree.

Learn more
Subdued app cart with a total of 133.90 pounds and a Checkout button
CheckoutReturning customer
Full nametyped
Street and numbertyped
Card numbertyped
Address and payment details saved
Apple Pay
Google Pay
Total£133.90
Pay with Apple Pay ConfirmingOrder placed
Feature 4

App-Only Offers & Early Access: A Reason to Download and Keep Your App

Give app users something they can't get on your website: discount codes, products sold only in the app, or new collections before anyone else. Shoppers get a reason to download the app, and a reason not to delete it.

  • Early access to new collections and drops
  • Products and discount codes only available in the app
  • A clear reason for website shoppers to install the app

We help you plan launch offers that get your first customers to download.

Learn more
On your website
In your app
App checkout with the app-only discount code APP10 applied and a total saving of 30.70 euro
Only available in the app Download the app to unlock this offer
App-only code APP10 10% off your order
Early access: new collection
02:24:36
App users get in before everyone else. You will get a push when it opens.
Feature 5

Lookbooks: Shop the Whole Outfit

Show complete outfits and styled collections the way you show them in your campaigns. Customers can add every item in a look to their basket, without searching for each product.

  • Campaign and seasonal collections in one gallery
  • Every product in a look can be bought from the same page
  • Customers find items that go together and add more to one order

We design lookbook pages to match your brand.

Learn more
The campaign
The lookbook
La Dress app home screen with the Fall ’26 campaign
La Dress app Lookbook Fall ’26 page with three styled outfits
Shop the look (2 items)1
Willow Pale Rose, alpaca blend turtleneck jumper
€149.00
This is some text inside of a div block.
This is some text inside of a div block.
Add the whole look
Feature 6

Wishlist: Save Now, Buy Later

Customers save products with one tap and come back to them when they're ready. You can tell them when a saved item drops in price or comes back in stock.

  • Save any product with one tap
  • Price-drop and back-in-stock alerts for saved items
  • See which products customers save most

We link wishlist alerts to your push notifications.

Learn more
Pink Gellac app wishlist with saved nail products
Save to wishlist11
Back in stocknowCuticle Oil Jojoba from your wishlist is available again.
Most saved, in your dashboard
Mystery Box XXL
At Home Nail Studio Starter Kit
Cuticle Oil Jojoba
Feature 7

Personalisation: Show Each Customer What They're Likely to Buy

The app uses what each customer browses and buys to change their home screen, product suggestions and content. A returning customer sees products that match their taste, not the same page as everyone else.

  • Product suggestions based on browsing and past orders
  • A home screen that changes for each customer
  • Content matched to each customer's preferences

You own the data your app collects, and we help you use it.

Learn more
What this customer did
Viewed Willow Pale Rose
Viewed Beau Navy
5 items in wishlist
Home screen updated for this customer
La Dress app Recently Viewed screen with knitwear and blazers
Feature 8

Shoppable Video: Buy Straight From the Video

Add short product and styling videos to your app. Customers tap a product in the video to add it to their basket, without leaving the video.

  • Short videos in a vertical feed, like social apps
  • Products tagged in each video
  • Add to basket without closing the video

Used in the Subdued app.

Learn more
Tagged in this video
Jeans flare low waist€69.00
Add to basket
Basket0
Screen recording of a shoppable video in the Subdued app, ending with the jeans added to the cart

See how other brands grow with a mobile app

We reached 100K app downloads in less than two months. During Black Friday in-app revenue was 50%. And thanks to push messages our in-app sales growths 8% month over month.

Sheida Ngoi

UX Manager Subdued

100K

App Downloads

+8%

In-app Sales Growths

With the PassaSports App, switching between football and padel is so easy. I found my shin guards and a new padel racket in one place fast and simple.

PassaSports app user

The app has only been live for 3 months, but Tanja and her team are happy with the results. Most importantly, our customers are happy with the app. We’ve got a 4.9 rating in the App Stores.

Tanja Wijker

App Manager - Vlisco

4.9/5

Rating in App Stores

20%

Total Online Revenue

We’ve been foolish not to launch the app sooner. We’ve seen tremendous results in screen time, average order value, and overall ROI. Every euro turns into 20 euros with the app.

Andre Kortekaas

eCommerce Manager – Studio Anneloes

x6

Screen time

12%

Higher average order value

100+ Integrations

Your app works with the tools and platforms you already use. Whatever your stack looks like, we make it work.

Launch your app with JMango360

We'll show you exactly what an app would add to your bottom line.

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