Read how Vlisco reaches a new generation of customers and expands its global presence, with the app already driving almost 20% of total online revenue.
Talk to an expert
Tanja Wijker
App Manager, Vlisco
About the Brand
Vlisco
Originated in 1846 in The Netherlands, Vlisco has been designing and manufacturing unique printed fabrics, made with time-honoured methods and quality materials originally derived from Indonesian wax-based Batik. Vlisco's heritage and design signature is a multicultural symbiosis of beauty and craftsmanship where each print has its own distinctive originality. For almost 200 years, Vlisco has created over 350,000 original textile designs and colour variances. Many of these designs have become cultural treasures, adopted and embraced by African women, and honoured with names and meanings by the traders of West and Central Africa. 100% guaranteed Dutch wax print.
Why an app?
The Challenge
“Vlisco has quite a big fan base, with 1.3 million Facebook followers, 300K Instagram followers and millions of website visitors. The mobile app is an extra tool to expand our online presence and turn first-time buyers into long-time customers.” Launching an app became a priority because Vlisco wants to communicate more directly with that fan base. “We put effort and money into making our brand known. So once you've acquired a customer, you should make it as easy as possible for them to buy again. It's about momentum. Once they are happy about their first buy, you want them to be reminded of your brand,” Tanja Wijker says.
Tanja Wijker
App Manager, Vlisco
The Solution
When the time came to select an app developer, JMango360 became the top choice because “with JMango360 you don't have to build an app from scratch. The app platform has pre-built settings and features that speed up delivery time and make development cost-effective.”
“But compared to other developers,” Tanja continues, “JMango360 still leaves flexibility to add extra features and integrations so we can launch an app that matches our business needs. And they simply have amazing reviews and have launched other best-in-class apps.”
In times of data uncertainty, having an app with advanced tracking features is important for Vlisco. “JMango360 has deep out-of-the-box integrations with Magento 2 and Google Analytics 4, which are essential for us to learn more about our customers. In addition, the app will be integrated with Bloomreach to create a seamless omnichannel marketing approach.”
The results
The app has only been live for 3 months, but Tanja and her team are happy with the results. “Most importantly, our customers are happy with the app. We've got a 4.9 rating in the App Stores.”
“The app has been live for 3 months, and it's already responsible for almost 20% of our total online revenue, generated by only 8.1% of the total users. This number is growing incrementally every month. One part of that success has to do with the conversion rate in-app, which is much higher than our mobile site ratio.”
“We also didn't expect the app adoption and downloads to be this high. Month over month we see the user base growing 15 to 20 percent. And last but not least: the opt-in for push notifications is about 50%. Push messages are a very powerful marketing tool for us to get our messages and promotions across. And the good thing is, we're just getting started.”
