Fashion brand Studio Anneloes gets 6x more screen time, increases LTV and generates incremental sales with their mobile app.
talk to an expert
Andre Kortekaas
Head of Digital Projects
About the Brand
Studio Anneloes
Studio Anneloes is a premium apparel brand, focused on the modern woman with the aim of making women feel empowered and confident. The garments are made of so-called travel quality: fabrics that do not wrinkle and are wonderfully comfortable to wear. At Studio Anneloes, developing ‘honest’ products is paramount. All the items are produced in an environmentally friendly manner, meaning the items contain high-quality fabrics that last longer. The production of the clothing takes place exclusively in Europe.
See how Studio Anneloes gives their most loyal fans the most personal experience of the brand.
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Our customers are constantly on their mobile phones
The Challenge
Andre Kortekaas and his team realized they needed an app.
“There were several fashion brands in the industry that had already launched an app. And our customers were basically asking for it.” Apart from that, Andre and his team saw launching an app as the missing link in their current strategy. “Our customers are constantly on their mobile phones. With an app, we can increase the time they engage with our brand via push notifications and just have an overall better mobile experience.”
Andre Kortekaas
Head of Digital Projects
The Solution
Even though customers were asking for an app, Andre and his team didn’t, however, make the decision overnight. They had their hesitations about the level of effort behind launching a mobile app.
“At Studio Anneloes, we like to do things fast. We had some hesitations about whether or not the whole process would be too time-consuming for our team. So we specifically looked for a company with a fast go-to-market. That’s how we found JMango360. You guys were also recommended by our agency, the speed of delivery appealed to us, and the overall great reviews and recommendations. There was a lot of trust.
”We’re truly happy with the app and our partnership with you, with JMango360. The whole process of launching the app went smoothly. There was a clear understanding of our wishes, the design is beautiful, and it was done faster than expected. We also really appreciate how the customer success team is involved in driving downloads, thinking along with marketing campaigns, and the easy use of the app dashboard for sending push messages.”
The results
The app blew away the team at Studio Anneloes. In just a few weeks they saw incremental growth in sales. But not only that.
“We see that customers are spending a lot more time in the app than they do on our website. They spend about 10 minutes on the app, that’s 6 times more minutes on the mobile website. Getting more screen-time from customers is a very important metric for us.
More screen-time leads to higher brand loyalty, more repeat purchases, and an overall higher life-time value.”“We’re also seeing a higher average order value, up to 12%.”
