Discover how PassaSports helps everyone reach their full potential, whatever their sporting goals, by merging nine sport-specific shops into a single app and checkout.
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PassaSports
One app, all your sports
About the Brand
PassaSports
At PassaSports, we believe everyone can achieve their full potential, no matter their sporting goals. As specialists in 9 different sports like Running, Football, Tennis, Hockey, Padel, Handball, Korfball and Basketball, we understand the needs of athletes and the dynamics within each sport. You'll find everything you need to pursue your sporting ambitions with us. As sports specialists, we bring your favourite sports within easy reach: the PassaSports App lets you seamlessly switch between your own sports and those of your family members.
One app, all your sports
The Challenge
Our data showed that many customers were shopping across several of our sport-specific shops. This insight revealed a strong potential to provide athletes with a single place where they can find everything they need. That's why we launched PassaSports.nl, the ultimate destination for all your sporting goals. Before the app became a full one-stop shop, we were already helping customers purchase gear for different sports by linking them to our sport-specific shops, like VoetbalDirect and RunningDirect, each with its own checkout. Now we've migrated nine sports sites into one seamless shop, making it simple to browse, switch between sports, and buy all your gear in a single checkout.
PassaSports app user
Customer review
The Solution
What made you choose JMango360? “We wanted to move quickly and learn by launching an app. JMango360's SaaS solution allowed us to go live with a sleek, user-friendly app in a low-threshold and relatively fast way. We started with two sports in the app and, within a few months, all our labels were integrated. This was our first step toward the ultimate PassaSports App.”
“One major advantage was the integration with our CMS, which means category and product updates appear instantly in the app. We could also easily link the different labels with an additional layer, essentially creating a predecessor of PassaSports.nl.”
“Another benefit was that customers could log in with their existing account, whether using the webshop or app. And with the OneSignal integration, we gained a new channel to reach and activate customers via push notifications.”
The results
A clear, user-friendly app. Visitors can quickly find the sports gear they need and easily switch between different sports.
“We focused on encouraging repeat visits and promoting cross-sport purchases. We've seen improved engagement, with customers returning to the app more often and discovering gear for multiple sports. The PassaSports App makes it simple to shop, explore different sports, and keep all your sporting essentials in one place.”
“With the launch of the app, we've created a new way to connect directly with our customers. Through push notifications, we can encourage them to stay on track and work toward their sports goals.” In the next phase, PassaSports will launch the app internationally. Advanced features include custom homepage navigation to switch between sports, catalogue features, customer loyalty actions, app-only discounts, OneSignal and headless integrations.
