After only 3 months of publishing their mobile app, fashion brand A Fish Named Fred sees higher order values, higher open rates, and better performance of their loyalty program.
talk to an expert
Boris Schalker
eCommerce Manager, A Fish Named Fred
About the Brand
A Fish Named Fred
A Fish Named Fred isn't your ordinary men's fashion store. It's a funky menswear brand on a mission to make the world a happier place with colourful prints. It's for the men who don't want to disappear into the grey mass. eCommerce manager Boris Schalker and his team go out of their way to inspire their customers. Whether that's in-store, online, or via their YouTube channel, where they interview the rich and famous about fashion and lifestyle – all that was missing was a branded mobile app.
Customers just want to feel special
The Challenge
Boris and his team saw rapid growth on their webstore during the COVID years, and in addition to their loyalty program, they wanted to connect with customers on a deeper level. “An app is actually the easiest way to connect with our loyal customers. If there is something I've learned in my time working in retail, it is that the customer just wants to feel special. With the app, instead of just the webstore, we can connect with the customer and make them feel special, with in-app deals and push messages exclusively for the app users.”
Boris Schalker
eCommerce Manager, A Fish Named Fred
The Solution
“I was thinking about the app for a long time, but it was just too difficult to hire someone and do it ourselves. All the work that has to be done after the delivery of the app is just too much work, it's a full-time job. And with JMango360 it's so much easier. You guys do it for us, instead of us doing it ourselves.”
With so much time and money invested in building a powerful webstore on BigCommerce, they wanted a mobile app that reflected their brand. Their main focus with the app is to drive brand loyalty and lifetime value, so integrating the app with their loyalty program was a non-negotiable requirement. They also wanted to provide customers with exclusive content in-app, like interviews and styling advice.
All this had to be done in just a few weeks, before their yearly sample sale. Thanks to the deep integration JMango360 has with BigCommerce and daily tools like loyalty programs, the mission was accomplished. “We're really happy with the results.”
The results
According to Boris, the app automatically drives loyalty and increases average order value without even trying. “After being live for 3 months, about 10% of our revenue comes from the app. It's a number we expect to grow rapidly over the next couple of months.”
“We see much higher open rates with push notifications than all of our marketing activities combined.” The loyalty program benefits too: “Loyal customers that join our program also collect points and rewards within the app. It increases engagement on all channels. In the app we can tell the full story of our brand, the whole journey instead of just presenting our collections.”
The app is also downloaded on tablets in their physical stores. “This makes it so much easier for customers to see our whole collection, instead of just the pieces we sell in-store. They can also scan the barcode and see if we have the product online in other sizes.” And on advertising: “We're spending about 10 to 20 euros a day on app advertisements. We get about 14,000 clicks and 1,000 downloads, so the ROI on app ads is pretty big.”
