Why app for eCommerce brands
Why a mobile app?
Why big brands have apps
Apps increase sales and LTV
In the ultra-competitive eCommerce landscape, brand loyalty is everything. That’s why leading brands use mobile apps as their secret weapon. Apps outshine mobile sites at every stage of the funnel, driving more repeat visits, higher conversions, and bigger spends—all while slashing costs.
With over 78% of traffic coming from mobile, focusing only on your mobile site is a risk. You need a mobile app to boost repeat purchases and sales.
Don’t just compete—dominate. Connect with your top customers now.
“In a world where consumers move from device to device, are less brand loyal, and are harder to reach, your connection with your customers is your competitive advantage. The majority of retailers (82% and 85%) say app customers make more repeat purchases, are more loyal compared to non-app customers and are more willing to share their data.”
Lee Jones, Managing director App Ads @ Google
Top benefits
Why do mobile apps drive incremental sales?
Mobile apps driving revenue and profitability is not just a vague statement. It’s a proven fact. But why do consumers actually buy more, once you’ve launched an app?
1. Visability
Increase reach with app icon
2. Push notifications
Extra sales with push notifications
Be honest—when your phone pings, do you check it? So do your customers.
We check our phones about 80 times a day, and push notifications are almost instantly opened. For your brand, this means push notifications are the most direct link to a purchase, with a 90% open rate, far surpassing email marketing’s 17%. They also boost app user retention by 190% and have a 40% click-through rate.
Use push notifications as a powerful marketing tool.
3. VIP experience
In-app exclusive experience
Google Think research shows, once downloaded 50% of shopping apps installed on users’ smartphones are used at least weekly.
Why? Apps can offer loyalty programs, exclusive in-app discounts, and reward to incentivize repeat purchases and keep customers coming back for more.
4. Features
More features and speed
App users spend 4 to 6 times more time in the app than on the mobile site due to its superior experience, speed, and performance. Built with a mobile-first approach, the app leverages native features like GPS, facial checkout, and barcode scanning.
5. One-tap checkout
Easy checkout
Mobile apps transform checkout with one-touch payments, facial recognition, and data prefill. This streamlined process makes buying effortless, boosting conversions and cutting cart abandonment. Simplified checkout means happier customers and more completed sales.
6. First party data
Better insights and Personalization
As third-party data collection becomes harder, mobile apps offer a valuable owned channel for insights into customer behavior through analytics tools.
You can track interactions, monitor conversion rates, and analyze shopping patterns. Apps also enable targeted notifications, allowing you to deliver personalized messages and promotions based on user demographics, purchase history, and app usage data.
By the Numbers
Facts & Figures on mobile apps
Mobile apps outperform mobile sites at every stage of the eCommerce funnel. Customers engage more, buy more, and return more often, leading to higher sales and lower acquisition costs. This boosts profitability. We’ve summarized key research findings for you below.
Mobile traffic
Mobile has highest traffic, but low conversion
In recent years, mobile phones have emerged as the go-to choice for browsing and shopping online across the globe. But conversion still falls short on mobile sites, resulting in high cart abandonment and high acquisition costs.
Mobile traffic
As of the first quarter of 2024, smartphones constituted around 77 percent of retail site traffic globally.
Phone addiction
The average person checks their phone every 12 minutes, or approximately 80 times per day.
High Cart abandonment
While excelling in adding items to the cart, they fall short in completing transactions, exhibiting lower conversion rates.
App Conversion
Apps drive conversion and sales
Apps increase conversions, uplift product views and screen time while decreasing marketing costs.
Conversion rate
Criteo found that conversion rates on apps are 3x higher than on mobile web, which is in line with AppsFlyer (2020) and our report.
Incremental Sales
AppsFlyer’s data indicated that mobile app users tend to generate 2.5 times more revenue than mobile web users.
Mobile Loyalty
Apps boost repeat orders and LTV
From Criteo, to Adobe, to Appsflyer — all research agrees: mobile apps impact repeat purchases and loyalty with less marketing effort.
Repeat purchase rate
AppsFlyer reports 50% higher repeat purchase rates compared to mobile sites, while Adobe found that mobile app users are 3x more likely to make a repeat purchase.
Lifetime value
Criteo reports that mobile app users generated 2x the LTV compared to mobile web users.
Average Revenue per User
AppsFlyer shows that the average revenue per user (ARPU) for mobile apps is 3x higher than for mobile websites.
Average order value
Criteo’s Global Commerce sees a 140% higher order value in-app. JMango360’s report demonstrates a 13% increase.
Profitability
Apps reduce costs and drive profitability
Profitability cycle
How Apps Drive eCommerce Profitability
For eCommerce brands, apps are the secret to skyrocketing profitability. App users spend more, stick around longer, and need less marketing effort. This means higher sales, lower customer acquisition costs (CaC), and extra profit to reinvest in campaigns that bring in even more customers.
Calculate your profit
App Revenue Calculator
Mobile apps drive incremental sales and brand loyalty. Especially in verticals with high repeat orders, like fashion, cosmetics and FMCG. But is an app right for you? Use our tool to calculate how much revenue an app could generate for your business.
Elevate your brand experience
Why JMango360?
Launching a mobile app used to mean choosing between expensive custom development or a basic templated apps. Our platform changes that.
We integrate with your webstore to design, build, and launch your app in weeks, with 40+ integrations and built-in features. Post-launch, we offer further customization to make your brand and experience stand out.
Your team can manage push messages, promotions, and app analytics with the easy app management tool. A dedicated success manager helps boost sales. All for a straightforward monthly fee.
Helpful resources
Need to make a business case? Here’s some helpful resources to get you started:
- Apps Flyer Report on LTV of Mobile apps vs Mobile sites
- Adobe on repeat purchases and app preference
- Criteo on conversion rate and AOV vs site and desktop
- Statista on mobile visits and orders
- Retail Dive on push notifications
- JMango360 on conversion, AOV, repeat visits and lower paid costs
- ROI calculator to calculate your potential revenue
- Case studies and expert videos about results with an app
“First-time visitors that download the app instantly, return more often, and drive a 27% increase in top-line revenue compared to mobile site visitors.”
Sonia Giogini
Global eCommerce Manager
– Subued
Go for premium, nothing less.
Get in touch and let’s discuss what an app can do for your business.