"By offering our sneaker fans the best mobile experience, we’ve achieved a 300% increase in mobile sales and 187% more returning customers."
- Arno Vink,
eCommerce Manager Cruyff Classics
About Cruyff & Premium Inc.
Cruyff Classics is a lifestyle sports brand, founded after meeting the legendary soccer player Johan Cruyff. Cruyff Classics became a huge success and after this, the house of brands Premium Inc was born. Premium Inc has added more quality sportswear brands, such as Meyba and Goliath, which are popular throughout the world.
Why did your store need a Shopping App?
“I believe that to stay successful, you always have to be up to date and offer the best possible shopping experience. More and more visitors and purchases come in via mobile. You cannot ignore a whole generation that does everything on their phone. We want to offer the best service we can, enhance the experience and the ease of mobile shopping. A mobile App is much faster and easier to use than a mobile website. Especially an App with native technology is more intuitive and offers an easier checkout, which reduces shopping cart abandonment. We want our sneaker fans to stay informed about our collection via push notifications and increase loyalty. A good App can do all that.”
What made you choose JMango?
“Initially, we were approached by a party that wanted to make a custom-made App, but the costs were much too high compared to our expectations. Since we still were convinced of the advantage of an App, we went to meet JMango at a fair. JMango appealed to us because of the low investment and the swiftness with which we would be able to launch the App. We were done within weeks, and the App had our own look and feel. It’s fully native, so it works really fast, is easy to use, and has a quick and easy checkout process. It has just all the features we wanted! What I love most about JMango360 is that the App really is an incredible shopping experience for our sneaker fans. It adds value without us having to invest a lot of time or money. The return on investment is huge!”
Can you tell us the results so far?
“The results are absolutely fantastic! They far exceeded our expectations. By now, we have three times more mobile revenue, 187% increase in repeat purchases, and 150% higher conversion per user. We were very surprised by the great results because we didn’t have any expectations, really. At first, we only intended to make our investment for the App back because we just saw it as an extra service for our customers. But yeah, the results totally blew us away. With a small investment, we gained maximum return. Because of the success, we are now launching several Apps in different languages.”