Learn how de Lange Unique Wines gets 62% of its orders in-app

Unique Wines imports a wide selection of specialty wines for consumers (B2C) and Michelin Star restaurants (B2B). By speeding up the ordering process with dedicated apps, mobile orders are surging — account for 62% of total volume.

Key facts:

62%
of B2B orders now happen in-app
56%
of B2C orders are via PWA
4.8 rating
out of 5 stars
Challenge

“I was receiving lots of Whatsapp messages, faxes — even handwritten orders on drinks coasters from the restaurant business. Online orders were very limited. Processing orders from all these different sources was taking up much time. Although we had a desktop and mobile site, my customers just didn’t want to be sat in front of a laptop screen while getting the restaurant ready or after a hard day’s work. Plus, the B2C responsive site wasn’t showing great conversion rates. We had about 80% of traffic coming from mobile, so we needed a customer focused, high converting mobile experience. That’s when I realised we needed to invest in apps.

Solution

“Our agency Ecomwise recommended JMango360. I loved that it was a flexible SaaS platform and that the app would be integrated with our e-commerce backend. JMango360 had my B2B app ready within 1 month. It’s beautifully designed and perfectly reflects our branding. After seeing great results from the B2B app we replaced the responsive site with a PWA for B2C customers. At JMango360 you get a quality app for a fair price, and great customer service.”

Results 

“Both apps have been a great investment. About 62% of my B2B orders are now placed in-app. Restaurant owners are happy that they can order whenever, wherever; without logging in or going through a time consuming checkout. Replacing our responsive consumer site with a PWA also turned out to be a great move. Thanks to improved UX, 56% of online orders by consumers happen within the PWA. With both apps we were able to turn mobile into a highly profitable channel it’s growing every day.” 

App facts:

Ecommerce platform:
Magento

Solution:
Native app for B2B
PWA for B2C

Agency:
Ecomwise

Top features:
-Add products to basket directly from product list
-Smart App Banner
-Unlimited Push messages
-Firebase integration
-Language adaptive

"With both apps we were able to turn mobile into a highly profitable channel — and it’s growing every day.”

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