Learn how de Lange Unique Wines gets 62% of its orders in-app

Unique Wines imports a wide selection of specialty wines for consumers (B2C) and Michelin Star restaurants (B2B). By speeding up the ordering process with dedicated apps, mobile orders are surging — account for 62% of total volume.

Key facts:

of B2B orders now happen in-app
of B2C orders are via PWA
4.8 rating
out of 5 stars

“I was receiving lots of Whatsapp messages, faxes — even handwritten orders on drinks coasters from the restaurant business. Online orders were very limited. Processing orders from all these different sources was taking up much time. Although we had a desktop and mobile site, my customers just didn’t want to be sat in front of a laptop screen while getting the restaurant ready or after a hard day’s work. Plus, the B2C responsive site wasn’t showing great conversion rates. We had about 80% of traffic coming from mobile, so we needed a customer focused, high converting mobile experience. That’s when I realised we needed to invest in apps.


“Our agency Ecomwise recommended JMango360. I loved that it was a flexible SaaS platform and that the app would be integrated with our e-commerce backend. JMango360 had my B2B app ready within 1 month. It’s beautifully designed and perfectly reflects our branding. After seeing great results from the B2B app we replaced the responsive site with a PWA for B2C customers. At JMango360 you get a quality app for a fair price, and great customer service.”


“Both apps have been a great investment. About 62% of my B2B orders are now placed in-app. Restaurant owners are happy that they can order whenever, wherever; without logging in or going through a time consuming checkout. Replacing our responsive consumer site with a PWA also turned out to be a great move. Thanks to improved UX, 56% of online orders by consumers happen within the PWA. With both apps we were able to turn mobile into a highly profitable channel it’s growing every day.” 

App facts:

Ecommerce platform:

Native app for B2B
PWA for B2C


Top features:
-Add products to basket directly from product list
-Smart App Banner
-Unlimited Push messages
-Firebase integration
-Language adaptive

"With both apps we were able to turn mobile into a highly profitable channel — and it’s growing every day.”

Download the app of De Lange Unique Wines

Ready to maximize your mobile results? Find out how an app can enhance your business.

Request more information

  • This field is for validation purposes and should be left unchanged.