After a successful career managing IT initiatives for large corporates, Dennis Leeuwerik decided to change course. Along with friend and restaurant owner John Elzinga, he launched online wine store ByEmy.wine in 2016.
How it started...
"A fair price for the customer and winegrower"
“Small winemakers want their products to be affordable, but under normal supply chain and retail structures, that’s only possible when you import in large volumes. To get around those limitations we created a unique member structure. You can become a member of ByEmy.wine for only 10 euros per month.
“That reliable income stream gives us a financial buffer and freedom to purchase larger volumes from independent winemakers. We can deliver product directly to our members without intervention from intermediaries; a purchasing advantage which we pass on to members in the form of 20 to 50 per cent discounts on standard retail prices. The winemakers also get a fairer price for their hard work and premium quality.
“The wines we sell are high-value products sold at an attractive price. One of our wineries, for example, is rated amongst the top 100 in the world, but we can still sell you a bottle for only €8.99.
“Using data we can also help customers select the best wine in each price category. For restaurants we offer an outsourced sommelier concept: wine training for staff, help with selecting the wine menu, wine menu design, tips on upsells, help with margin calculation, and even advice on decorating the premises.
For consumers we offer excellent online and mobile service. For instance, you can use the ‘Wine-Food selector’ both in the app and on the website to help you make the right wine choice for every meal.”
"An app makes the ordering process easier"
“In this day and age, ease of ordering is a deciding factor for customers. They want to be able to order quickly and without too much hassle. The convenience of an app means they don’t have to dive behind their laptop or have their credit cards ready at checkout. Integration with banking and payment apps means payment is one-touch. That also makes it easier to buy on-the-go. It saves consumers and restaurant owners precious time, and the mobile experience is simply better.
Even when we launched the online store, customers were asking if we had an app. Some people prefer it, others prefer to order via the website or on their iPad. Ultimately you want to serve every user group regardless of the device or format they default to. ”
"The app grows with our company"
“We promote the app through all our channels, from newsletters to emails and on the website. It means that the app grows with our company. If our customer base is growing, then app revenue should grow automatically. The majority of members on both the industry and consumer sides now use it to place their orders. We’ve seen a high level of customer satisfaction and people happy with the ease of ordering and extra features like push notifications.
“We’ve also receive regular feedback from customers which helps us make improvements. JMango360 always reacts quickly when we share the feedback or ask for a new feature or functionality. As a digital business that needs to offer customers ease of ordering and increase its mobile revenue, I can absolutely recommend an app via JMango360.”