Google Analytics showed a significant increase in mobile traffic but relatively low conversion compared to desktop
Online wine merchant Villa Fattoria focuses on a niche market: rare and exclusive Italian wines. Since its launch in 2005 the site has built a large and loyal customer base.
Two years ago, founder Clement van Dijk realised more and more of his customers were arriving at the site from mobile devices. He decided to shift emphasis and make m-commerce the channel focus; launching an ecommerce app with the help of JMango360.
“I noticed that our mobile traffic was increasing significantly, implying that customers were telling me to focus on the mobile channel. Google Analytics showed a significant increase in mobile traffic but relatively low conversion compared to desktop. I realized then that we needed to optimise the mobile channel.”