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Villa FattoriaPopping the cork on higher conversion

Popping the cork on higher conversion

When Villa Fattoria saw its mobile traffic increasing significantly, it shifted focus from desktop to smartphone e-commerce. The strategy worked. Its new ecommerce app has increased conversion by 25% over the mobile website.

Impact

  • 4.8

    App rating

  • 50%

    Growth in-app orders YoY

  • 57&

    Higher average order value

Challenge

Google Analytics showed a significant increase in mobile traffic but relatively low conversion compared to desktop

Online wine merchant Villa Fattoria focuses on a niche market: rare and exclusive Italian wines. Since its launch in 2005 the site has built a large and loyal customer base.

Two years ago, founder Clement van Dijk realised more and more of his customers were arriving at the site from mobile devices. He decided to shift emphasis and make m-commerce the channel focus; launching an ecommerce app with the help of JMango360.

“I noticed that our mobile traffic was increasing significantly, implying that customers were telling me to focus on the mobile channel. Google Analytics showed a significant increase in mobile traffic but relatively low conversion compared to desktop. I realized then that we needed to optimise the mobile channel.”

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Solution

Better UX and conversion

“I had a demo call with JMango360. I saw how easy it was and what an app could do in terms of conversion, UX, features and sales. It turned out to be a very good decision.”

Along with a native app for iOS and Android, JMango360 added a barcode scanner to make it easy for customers to add products to their mobile shopping cart, and integrated the app with Whatsapp to simplify customer service queries.

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Results

“You need to keep innovating if you want to keep customers engaged and interested.”
Villa Fsattoria’s new App hit the mark. Conversion increased by 25% over Villa Fattoria’s mobile-responsive website and the customer reviews have been ecstatic.

The average order value for online purchases has also gone up — by a whopping 57%.

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“Having an app enables you to offer loyal customers new products and special offers, and they show their appreciation with increased sales.”

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App facts:

  • Ecommerce platform: Lightspeed

  • Vertical: Wine

Solution:

  • A native app for the wine merchant’s most loyal B2C customers. Improve mobile UX and make the purchase journey easy and fast.

Top features:

  • Smart App Banner

  • Add products to basket directly from product list

  • Unlimited Push messages

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