
Challenge
Handwritten orders
“I was receiving lots of Whatsapp messages, faxes — even handwritten orders on drinks coasters from the restaurant business. Online orders were very limited. Processing orders from all these different sources was taking up much time. Although we had a desktop and mobile site, my customers just didn’t want to be sat in front of a laptop screen while getting the restaurant ready or after a hard day’s work. Plus, the B2C responsive site wasn’t showing great conversion rates. We had about 80% of traffic coming from mobile, so we needed a customer focused, high converting mobile experience. That’s when I realised we needed to invest in apps.
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