Cafe racers united Revving-up mobile revenue

Challenge

Make motercycles parts buying an unique experience

In 2014 motorcycle enthusiast Renould launched Caferacerwebshop.com, a user-friendly webshop providing quality products and personal service alongside information resources about motorcycling. As an industry, motorcycle parts and service can be a bit dull and basic, so there was a real opportunity to make a statement with something new: a state-of-the-art mobile app from JMango360.

“We started thinking about an app that would offer up-to-date information about motorcycles and also let you purchase a selection of products. Customers were asking if an app was in the making, so we decided to push ahead.”

Results

Relying on a mobile website alone limits the possibilities for continual improvement. ‘Apps are much more user friendly and I really saw an app as adding value to the customer experience’. The company now has several channels, with an audience of more than 300,000 followers and members. Customers find the app “super smooth” and “superfast”.

Mobile revenue increased by 21% and in-app orders have a higher average order value (AOV). “We are the only webstore in the motorcycle business that offers such an app, something the community really appreciates. Focusing on mobile customer experience means we stand out from the crowd.”