A shift in traditional traffic patterns
US-based BigBrandWholesale.com is an online B2B wholesale fashion business specializing in clothing, accessories, body care products, and more. Founded in 2005, the company has grown from a side-hustle to a significant online retailer racking-up tens of thousands in sales each month.
After growing steadily for years with traditional desktop e-commerce, founder Tori Thompson noticed a shift in the site’s traditional traffic patterns
“Our data was telling us that 70% of our shoppers were mobile. That’s a huge change – just two years ago 70% were still shopping with us via desktop. We knew we had to take the next step and improve our mobile offering.”