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About ‘The Alpha Men’

‘It just works.’

With his shop’s desktop presence running like a well-oiled machine, entrepreneur Cedric van Dijken decided to improve The Alpha Men’s mobile experience with an app. A 32% uplift in mobile revenue was the result.

Impact

  • 4.7

    App rating

  • 32%

    Increase in mobile revenue

  • 7.500+

    Downloads

client case the alpha men jmango360

Challenge

Bringing mobile shopping experience to the next level

Entrepreneur Cedric van Dijken was one of the first to notice that the male grooming category was taking off. He launched The Alpha Men, a web store offering premium skin and hair care products for men.

“We saw mobile traffic going up, and wanted to offer an easy-to-use app that would take our mobile shopping experience to the next level. We tried a different agency but were disappointed with the results. We couldn’t customize the experience the way we wanted or add features that would drive more in-app sales. When we saw what JMango360 apps could do, we switched immediately.”

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Solution

Better UX and marketing capability

Along with better UX, improved marketing capability is part of the success story. Cedric and his team take full advantage of the app’s push notification capabilities, while JMango360 has helped the company design marketing communications campaigns to promote the app across all customer channels. ‘We include app icons in our emails and newsletters with links to the App Stores, and we share the app on our social channels.

We don’t have a set schedule for sending push messages, but the response is always impressive. It’s a terrific way to keep customers in the know about new products, increase engagement, and boost in-app orders.’

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client case jmango360 ecommerce app

Results

“The app from JMango360 is well designed and offers exactly the shopping experience we wanted. Because it’s built with a Saas-solution, it’s inexpensive. By using push messages we’ve seen an increase in our monthly conversion and the platform makes it easy to send them ourselves.

This approach is really bearing fruit. 20% of our customers are actively using it. We score a 4.7 in the app reviews. And in terms of in-app orders we’re also seeing great results. We average about 300 monthly in-app orders vs 200 on our mobile site. We won back the initial investment within a few weeks.”

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‘Customers tell us how easy it is to shop with us on-the-go. Regardless of where they are, our store is always in their back pocket. It just works’

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ecommerce app client case alpha men jmango360

App facts:

  • Ecommerce platform: Lightspeed

  • Vertical: Personal (skin)care

Solution:

  • Native app for B2C

Top features:

  • Add products to basket directly from product list

  • Smart App Banner

  • Unlimited Push messages

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