About ‘The Alpha Men’

Challenge

Bringing mobile shopping experience to the next level

Entrepreneur Cedric van Dijken was one of the first to notice that the male grooming category was taking off. He launched The Alpha Men, a web store offering premium skin and hair care products for men.

“We saw mobile traffic going up, and wanted to offer an easy-to-use app that would take our mobile shopping experience to the next level. We tried a different agency but were disappointed with the results. We couldn’t customize the experience the way we wanted or add features that would drive more in-app sales. When we saw what JMango360 apps could do, we switched immediately.”

Results

“The app from JMango360 is well designed and offers exactly the shopping experience we wanted. Because it’s built with a Saas-solution, it’s inexpensive. By using push messages we’ve seen an increase in our monthly conversion and the platform makes it easy to send them ourselves.

This approach is really bearing fruit. 20% of our customers are actively using it. We score a 4.7 in the app reviews. And in terms of in-app orders we’re also seeing great results. We average about 300 monthly in-app orders vs 200 on our mobile site. We won back the initial investment within a few weeks.”